Its a interactive form of marketing, where users are fully engaged with the marketing content. Consequently, Reliance Fresh and Smart have deployed the Recipe Bot to choose from thousands of amazing recipes for helping potential subscribers of the right content. Benefits It provides an easy way to reach out to the company as no one have to download any app or visit any website. Helps in building a brand by enabling a voice channel too for the audience. ChatBot are interactive, effective, and a great way to improve the business growth.