A virtual assistant is a software agent that is used to perform several tasks or services for an individual based on their commands (verbal/clicks). It uses Artificial Intelligence to interpret human speech and respond via synthesized voices. Google Assistant is an artificial intelligence-powered virtual assistant developed by Google that is primarily available on mobile and smart home devices. A software agent that can perform tasks or services for an individual. 4 Key Points to use it are streamlined conversations, search behaviors will change there can be voice push notifications and touch Interaction. WHY VIRTUAL ASSISTANT FOR MARKETING is important : The first major point is its interactive form of marketing, where users are fully engaged with the marketing content. It provides an easy way to reach out to the company as no one has to download any app or visit any website. Helps in building a brand by enabling a voice channel too for the audience. It enhances the brand’s customer support as they will have zero waiting time. An easy lead generation form, as while interacting if anyone wants to submit the lead form, then using simple voice commands they can connect their Google Id with the Action that increases the possibility of more Leads. We are into the building of ChatBot Framework Capabilities using Alexa Skills and Google Actions.